How will leaders inspire the Value-driven performance?
Value is an important but abstract belief that leaders hardly shed the light on. Value is also classified as one of the three layers of culture in organization (Schein, 1990). From that classification, value position is about what all staff try to identify and to translate the beliefs into actions. Therefore, organizations must determine the explicit core values with descriptors for aligning key competencies to achieve the organizational strategic goals, vision and mission. Defining the core values that link with key competencies is a critical step for aligning staff performance with organizational goals and strategic priorities to realize the vision and mission.
The core values will be turned to manifestation embodying the abstract values through the actions. When staff perform by the values, they manifest in their daily activities at work. Values that binds with key competencies will also provide feedback on staff’s core competencies to perform by the values that pinpoints in the descriptors of key competencies. Value-driven performance will then improve work performance through aligning their attitudes and behavior with the organizational core values. Seminal research findings confirm the staff’s positive attitudes of work to link with job satisfaction and will improve work performance. Likewise, Senge in the Fifth Discipline model strongly argued staff to align their mental models and personal goals with organizational goals to converge all their thinking and actions to achieve the organizational goals. However, staff per se will challenge to align their mental models (thinking and believing) with the org goals. Therefore leaders must step in and thoroughly plan the actions to inspire the staff to uphold the grounded core values to motivate staff’s buy-in.
Accept it or Get Sanctioned! Most of the coercive measures for staff to accept values will backfire on leadership effectiveness and undermine the staff motivation, job satisfaction and burnout. Most leaders prefer to sanction staff to give in and behave in accordance with the company grounded values. Value acquisition is not meant to be forced to succeed for human beings. Staff has their own personal motivation, goals and perspectives stemming from their lives’ experiences and educational background. Different staff has different cultures which poses a challenge for culture assimilation at the work place. Despite having the common core values or corporate culture , organization leaders can not force staff to acquire the values against their wills. External regulations will negatively motivate staff in the shorter time period and they will discontinue the actions after no controlling or close monitoring by the superiors. If leaders do not end up with another errand task of watching and reinforcing staff’s behaviors to be aligned with core values, they must inspire to drive an intrinsic motivation for staff to internalize the core values for the continuity.
Inspiration is from an inner circle of thinking,which is aroused by the personal beliefs of staff that translate their leaders’ actions into positive attitudes. It is quite a popular quote “action speaks louder than words” that leaders’ actions are being watched by many angles of their inner circle teams and crossed functional teams. Top or senior leaders are the hotspots of interest by many staff. If top leaders want to inspire value-driven performance, they must act to build Trust through fostering Relatedness. What we echo for leaders to build trust through relatedness is beyond the common actions that most org leaders do in clarifying the core values, applying proper communications to translate core values into actions to be performed by all staff and so forth. Besides all of external measures, building trusts to inspire the value assimilation demands establishing a high relatedness with staff. Several relatedness activities include creating social and emotional space for personal relation and storytelling. Supporting teams to voice up and share their Initiatives is also a part of relatedness, on top of massive staff related programs. Autonomy is also a crucial ingredient for relatedness building which is more likely about how staff raise voices, concerns and creative ideas for improving the organization. Initiating a staff learning day is also an empowerment for building staff relatedness through collective learning and coaching.
Value is a part of culture which is unilaterally translated in organization by all staff and their leaders. Since value is linked with staff key competencies to achieve the organizational goals and strategic priorities to realize the vision, leaders are argued to inspire value-driven performance through building trust by fostering a high relatedness. Values can not be forced only by external regulations, namely policy, rules and standards. Value assimilation must be built from the inner circle of staff thinking for continuity of actions. Therefore, to inspire the value for staff to acquire, leaders needs to build a high relatedness to gain long-term trust to positively influence staff thinking and believing.


